Willow & Trail wasn't cooked up in some fancy boardroom; it was born out of a genuine love for the stories and grit behind classic workwear. James and Peter, two buddies who've been thick as thieves since forever, spent countless nights digging through dusty archives, vintage shops, and flea markets. They obsessed over old photos, work manuals, and even scraps of worn-out clothing, piecing together the history of the gear that outfitted generations of hardworking men.
But they weren't just armchair historians; they were on a mission to bring that timeless style back to life. They wanted to create clothes for guys who still valued authenticity, quality, and a no-nonsense attitude. So, they rolled up their sleeves, got their hands dirty, and started experimenting in a workshop filled with the sounds of hammers, sewing machines, and good old-fashioned elbow grease.
The result is Willow & Trail – a brand that's as rugged and real as the men who inspired it. Every piece we make is a tribute to those hardworking guys, but with a modern twist that speaks to the adventurous spirit and individuality of today's man. It's for the guys who aren't afraid to break a sweat, who appreciate quality over hype, and who know that real style is about more than just looking good; it's about living a life that's full of passion, purpose, and a little bit of dirt under your nails.